Becoming a Turkish Rug Dealer
Sultanhamet, the old district of Istanbul, is the carpet capital of the world. This is where a lot of rug dealers and suppliers are found. People flock there to shop at The Grand Bazaar for Turkish rugs and other local items. Some buy rugs for their personal use, others for commercial purposes. If you wish to become a Turkish rug dealer, it pays to know some tips from dealers in Turkey.
First, you should make your customers smarter. A Turkish rug is not just any other rug, it is has a character of its own. Spend as much time as possible to educate your buyers about the different types of rugs, as well as their histories and origins. Be genuinely happy to share your knowledge about your wares even if there is little to no chance of making a sale at the time.
Second, centre on relationships, not on transactions. It is already obvious that you are out there selling rugs; you do not have to elaborate it further. Do not let novice collectors or amateur buyers feel pressured to buy. Rather, build up trust and bank on future business opportunities.
Next, provide safe and simple exits. As a dealer, you need to politely handle your customers. Thank them for dropping by even if they did not buy anything. Do not do hard-sell by ushering them out just as you usher them in your shop.
Fourth, do not belittle your competition; rather, focus on your competitive advantage. You can make mention of your specialty, for instance.
Finally, never judge a customer by assuming they are this or that. It pays to treat every buyer the same, as serious buyers willing and able to buy the item they like.
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